First, professional introduction

Founded in 1999, the advertising major adheres to the school philosophy of "serving the local area, facing the Yangtze River Delta, integrating with the international community, promoting national brands and leading lifestyle", and has sent nearly 1,000 qualified professionals to the society。In the past five years, the employment rate of graduates has reached more than 95%。Currently there are more than 160 students。

Adhering to the educational philosophy of combining theory and practice, this major strives to stimulate students' creative potential based on their own interests, focuses on improving students' advertising literacy in all aspects, and focuses on developing students' innovative thinking ability and practical operation ability。Students are required not only to have "knowledge", "understanding" and "fine" three levels of professional knowledge, but also to become a broad caliber, thick foundation of applied talents。

2. Training objectives

Cultivate a solid advertising basic theoretical knowledge, professional skills and cultural literacy，Familiar with advertising policies and regulations，Understand the social, economic and cultural significance of advertising campaigns，At the same time, it has the ability to effectively implement advertising planning, creativity, production and release activities under the background of integrated marketing communication，Understand the current situation and development trend of advertising industry at home and abroad，Have good professional ethics, high professional ideals, innovative consciousness and continuous learning ability，Senior advertising professionals capable of advertising planning and production, advertising copywriting, new media operation and promotion, corporate brand publicity, market research, corporate image design and other work。

3. Main courses

Introduction to Communication, Introduction to New Media, Introduction to Advertising, Traditional Chinese Culture, History of Chinese and foreign advertising, Communication Ethics and Advertising Regulations, Graphic and Color composition, graphic Advertising Design, Chinese and Foreign advertising cases, Market Research and Statistical Analysis, audio-visual advertising, Corporate image planning, Advertising Planning and Creativity, Brand research, Advertising Copy Writing, advertising Photography, Marketing, Communication PsychologyScience, public relations, advertising design synthesis, etc。

Fourth, characteristics and advantages

This major carries out the training mode of "equal emphasis on theory and practice", adheres to the policy of combining basic education and professional education of advertising, and pays attention to the training of composite and applied talents。With students' own interests and specialties as the direction, the case teaching can broaden students' vision, stimulate their inner potential, and improve their innovation awareness and advertising literacy。At the same time, facing the society and the market, it carries out various forms of practical teaching activities, including social service projects integrating production, learning and research, simulated corporate practice, curriculum combination competition, curriculum teaching practice, etc。

Students have been able to undertake and complete various projects independently by participating in the practical training of counterpart enterprises。For example:Students majoring in advertising participated in the design of the graduation exhibition of the College of Science and Technology of Ningbo University, Rongchang Pharmaceutical, Minrong Tea "Jasmine Fairies" brand planning and VIS product promotion manual design, "Chinese National Travel Commemorative medallion" design, Ningbo 867 Cultural and Creative Center Logo design, Ningbo "out of nothing" entrepreneurial cafe full set of VIS corporate image design, NingboUrban outdoor advertising market research, national advertising magazine readers survey, Ningbo city image satisfaction survey and enterprise product sample design and market research activities。In the process of independently completing the project, the students will transform the theoretical knowledge in the book into social practice, which not only improves the professional practice ability, but also establishes a wide range of contacts with the society and enterprises, which is conducive to the future job search development。

besides，We combine classroom teaching with various advertising design competitions at home and abroad，Excellent tutors lead students to participate in various professional competitions in the field of advertising，Adopt one-to-one demonstration tutoring teaching，We have achieved impressive results，Students have won more than 100 awards in the National Advertising Art Competition for College students, the Advertising Competition for College Students in Zhejiang Province and the photography competition。

5. Construction Achievements

Student's work "Too busy to Leave" won the national Gold Medal of the 10th China College Students Advertising Art Festival Academy Award;

Student work "9 Different" won the National Bronze Award of the 14th College Students Advertising Art Festival Academy Award;

Student's work "Afraid of catching cold, give you a layer of protection" won the first prize of the fourth Advertisement Design Competition for College students in Zhejiang Province;

Student's work "Beauty of Composition" won the first prize of the second Zhejiang University Student Photography Competition;

Student's work "where is the bolon Sunglasses" won the first prize of the 3rd Zhejiang University Student Photography Competition;

The student's work "Cross Border Collage" won the first prize of the third College Student Photography Competition in Zhejiang Province;

The student's work "Angry Panda" won the first prize of the National Public welfare poster Design Competition for the Protection of Giant Pandas;

The student's work "Under the installation, the world is yours" won the first prize in the broadcast category of the Zhejiang Regional Competition of the National College Students Advertising Art Festival;

此外，Since 2006，Students majoring in advertising won the first prize of the National Advertising Art Competition for College Students (National) and the first prize of the Zhejiang Competition area，One third prize，Several awards of excellence;College Students Advertising Art Festival Academy Awards (national) Bronze Award 2, 7 good work awards, 8 excellence awards;Zhejiang University students multimedia works design Competition second prize 4，8 third prizes;Zhejiang University students Advertising Design Competition second prize 3，4 third prizes;There are 7 second prizes in Zhejiang University Student Photography Competition，2 third prizes;Students published more than 10 professional research papers;Obtained 4 utility model patents;Establish several SRIP projects。

In the past five years, five advertising graduates have been admitted to Shanghai University Drama, Film and television, Loughborough University, University of Southampton and other related majors.There are 8 students with Mexico Monterrey University of Science and Technology, Taiwan Chaoyang University of Science and Technology, Taiwan Foguang University, Taiwan Ming Chuan University and other exchange students exchange study;4 outstanding students transferred to Ningbo University to study。

6. Practical teaching conditions

Advertising major has digital media lab, photography studio, advertising design and production studio, advertising editing room, audio recording and production room, multimedia courseware production room (sharing), voice lab, etc., which can fully meet the needs of teaching and discipline construction of this major。A total of construction funds for laboratories and equipment related to various professions were invested 421.8万元。These laboratories set teaching, scientific research, training functions in one, advanced equipment, combination optimization, reasonable configuration;It is open for more than 12 hours a day and is free to students during the rest of the day except during class hours。In addition, there are 26 advertising training practice bases such as Ningbo National Advertising Industry Park, Ningbo Longwen Advertising, Lianying Media, Ningbo Cool tide E-commerce Co., LTD., United Power and so on。

7. Employment prospects

The employment direction of graduates is mainly for news media advertising departments, advertising companies, public accounts, market research and information consulting industries, and enterprises and institutions engaged in advertising management, advertising planning creativity and design production, new media writing and editing, new media operation and promotion, marketing planning and market research and analysis, corporate brand publicity, etc。